Create Quality Landing Pages
12 Steps To Create Landing Pages That Coverts Well
If you want to make your landing page more promising than first of all you should think not as the owner of the site but as a visitor, as that will give an idea of what actually your viewers are looking for. Your landing page is the first thing that is visible to your viewers when they hit your site so it does almost half of the work. That is the reason why you should be always careful while creating it. Here are some easy ways to do the same.
1. Make them user friendly:
Make sure that your landing pages are user friendly. They should be simple and easy to understand for all visitors irrespective of their technical background.
2. Detailed information about your products:
Make sure that your landing page has complete information about your products and offers. Your visitors should be able to have a clear understanding about your products on their first visit.
3. Keep them relevant:
Keep the content and images of your landing page relevant to your products. Try using the same keywords in your landing page copy that you used in your ad copy. It will help in providing a better experience to your visitors.
4. Make them easy to understand:
Always be clear in your landing site. The details of your product or the service you want to offer should be easily understandable to your viewers.
5. Have clear call to action :
You should always let your visitors know what they have to do next. Guide them through proper message, what to do next. It makes for them more convenient to use your site. Further make it clear to them what you have to offer.
6. Add trust elements
Establishing trust is important for converting visitors into customers. Add logos and badges of trusted organizations to establish a trust bond with your visitors
7. Avoid flashy banners and images:
Always try to avoid the flash-message. They may look good for the time but does not deliver the real purpose. Moreover most of the viewer’s get irritated with these messages and tend to leave your site even without bothering to check what you have to offer.
8. Easy to understand:
Explain and make it clear to your visitors what you have got to offer. It should be made clear that why and how your deals are beneficial to them. Be sure to provide sufficient information so that it is easy for your viewers to make the decision of purchasing it.
9. Avoid adding unnecessary elements:
Time of your visitors is important. They want to get all information easily and quickly. And adding too much information or unnecessary element on your landing pages can confuse your visitors and negatively impact your conversion rates.
10. Keep them simple:
Yes looks do matter. But, overdoing anything is bad. Make sure to have professional landing page design but at the same time keep them simple so it doesn’t hurt the eyes of your visitors.
11. Make it easy for them to contact you:
Make sure to add your complete contact information on your landing pages. Make the complete process as simple as possible and provide them several options like – email, social media, contact form etc.
12. Keep Testing :
The biggest key to have successful landing pages is to keep testing them. Create different versions of your landing pages and test them to see what works and what doesn’t. Make improvement based on your test results and test the revised versions to track improvements.
So people, now that you have got the ideas, get set and grab the visitors out there.